From Boats to Brokers From the Dutch East India Company to Wall Street, the stock market has a long and storied history. Share | Have A Question About This Topic? Name Email Address Message Thank you! Oops! Related Content Should You Invest in Exchange Traded Funds? There are hundreds of ETFs available. Should you invest in them? A Look at Diversification Diversification is an investment principle designed to manage risk, but it can't prevent against a loss. 5 Smart Investing Strategies Getting what you want out of your money may require the right game plan.